PPC (pay-per click) is a technique to online search engine ranking (it remains in reality online search engine advertising and marketing) where you pay to have your site listed amongst the first results of a particular keyword search. It is called Pay Each Click because you only pay the internet search engine when somebody clicks on your link. Pay Per Click
hence keeps your site on the front page only because you are spending for it. Organic SEO on the other hand takes the more natural as well as rather standard technique to attracting traffic. Right here, it is the web content of your web site combined with other off page optimization methods that will certainly see your web page move up the rankings.